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Dutch Bakery Group
Making a loss-making group of bakeries profitable again within 6 months. And bring back the pride of working for the company among the employees.
About this partnership
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What did we find?
We encountered a headquarters with a large, but minimally-collaborating personnel. We came into a typical corporate setting and the atmosphere in the workplace could have been better. There was too much waste, often unnecessarily. Moreover, almost nothing had been done on product development for years, even though there was a need for innovation from the market.
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What have we achieved?
We managed to greatly reduce the purchase prices. We renewed our range and expanded it. No longer were rolls being thrown away (in their thousands) because they were just a bit too heavy. A number of strong new people, under the direction of our strategic partner, breathed life back into the head office. The pride in the company returned. Dutch Bakery Group became the market leader in the Benelux and is established as a top 3 of Europe when it comes to low-oxygen packaged bread. We sold DBG in 2017.
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Dutch Bakery Group is the largest industrial bakery in the Netherlands for low-oxygen packaged bread products. Consumers can bake these bread items at home. From its own bakeries, the company produces a wide range of local and international breads, such as baguettes, kaiser rolls, croissants, ciabatta, focaccia, and various savory and sweet pastry and bread products. Their products are purchased by supermarket chains, other food manufacturers, and food service companies in more than 10 countries.